Diamond Buying Guide
The 4C's
Colour
From the rarest, colourless D grade, very subtle increases in yellow saturation occur, most people being able to see a softer tint in diamonds at the K colour grade.

Clarity
Diamonds without any small natural inclusions are extremely rare and therefore the most valuable.

Cut
Regardless of colour and clarity, the irresistible fiery brilliance of a diamond is only unlocked by skilled cutting of the diamond rough.

Carat
The metric weight of a diamond, the term originating in Ancient Egypt where the very uniform sized carob seeds were used as a measure of weight.

Confidence - The Vital Extra C.
Diamonds are small items of extremely high value. Small differences in a diamonds internal features can make a huge difference to the asking price of a diamond.
Similarly, near identical diamonds can have wildly different prices and the reason isn't immediately clear through a shop window. Buying a certificated diamond helps to some degree, but there are some certificates that are wholly inaccurate and diamonds with identical paperwork can appear quite different when seen. We invite you to visit us and learn about diamonds yourself, first hand, by handling the diamonds you may be interested in buying.